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From these 23 words, as many per round as you like — up to all of them: first what is due today, then new ones. First you choose, then you fill the gap, then you write it yourself. Mistakes come back again shortly.
More about this list The eighteenth entry is le carré sémiotique , and the noun in it does far more work in French than « square » does in English. Here it is a diagram: two terms, their contraries and the negations of each, set out at four corners. Outside the seminar room the word attaches itself to almost anything with four sides that somebody has cut, served or sat around. At the hairdresser’s, un carré is a bob, hair cut level all the way round, and un carré plongeant is the version that dips towards the chin. At the butcher’s, un carré d’agneau is a rack of lamb, the ribs left joined in one block. On a warship, le carré des officiers is the wardroom where the officers eat. At the card table, un carré d’as is four aces, and a square of silk knotted at the neck is simply un carré de soie . English can say « square » in some of these places and not in others, so translate by the setting rather than by the dictionary: a mirror, an oven, a ship and a poker table each want a word of their own.
The words
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Noun (m) (14)
Grammar for these: Definite article: le, la, les · Indefinite article: un, une
le signifiant the signifier Noun (m) C2 Le signifiant est la forme que l’on entend ou que l’on voit. Whatever reaches the ear or the eye is the signifier.
le signifié the signified Noun (m) C2 Le signifié n’est pas la chose, mais l’idée de la chose. The signified is a concept in the mind, never the object out there.
l’objet désigné the referent Noun (m) C2 L’objet désigné peut manquer sans que le signe cesse de fonctionner. A sign keeps doing its job even when there is no referent at all.
le symbole the symbol Noun (m) C2 Le symbole repose sur une convention apprise. Nobody can read a symbol without first learning the convention behind it.
le code culturel the cultural code Noun (m) C2 Le code culturel s’apprend sans qu’on le remarque. People absorb a cultural code without ever noticing that they are learning one.
l’encodage the encoding Noun (m) C2 L’encodage d’un message suppose un destinataire imaginé. Every act of encoding pictures somebody at the other end.
le décodage the decoding Noun (m) C2 Le décodage ne redonne jamais exactement le message de départ. What comes out of the decoding is never quite the message that went in.
le syntagme the syntagm Noun (m) C2 Le syntagme est la suite, le paradigme le choix. In a syntagm the order counts; in a paradigm the choice does.
le terme marqué the marked term Noun (m) C2 Le terme marqué est celui qu’il faut préciser. The marked term is the one that needs spelling out.
le mythe the myth Noun (m) C2 Le mythe fait passer une habitude pour une évidence. Thanks to the myth, a mere habit starts to look like common sense.
l’ancrage par le texte anchorage by the text Noun (m) C2 La légende assure l’ancrage par le texte. It is the caption that pins the picture down to one meaning.
le carré sémiotique the semiotic square Noun (m) C2 Le carré sémiotique ajoute le contraire du contraire. The semiotic square sets beside each term the negation of its opposite.
l’acte de langage the speech act Noun (m) C2 Promettre est un acte de langage. Making a promise already counts as a speech act.
l’énoncé performatif the performative utterance Noun (m) C2 L’énoncé performatif accomplit ce qu’il dit. A performative utterance does the very thing it names.
Noun (f) (9)
Grammar for these: Definite article: le, la, les · Indefinite article: un, une
l’opposition binaire the binary opposition Noun (f) C2 L’opposition binaire range le monde en deux tas. A binary opposition leaves room for exactly two boxes.
la naturalisation the naturalisation Noun (f) C2 La naturalisation efface la trace de la décision. Naturalisation wipes away any sign that somebody made a choice.
l’image polysémique the polysemic image Noun (f) C2 Une image polysémique se laisse lire de plusieurs façons. A polysemic image will bear more than one reading.
la grammaire visuelle the visual grammar Noun (f) C2 La grammaire visuelle décrit le cadrage et la place des figures. Visual grammar deals with framing and with where the figures stand.
la conduite du regard the guiding of the gaze Noun (f) C2 La conduite du regard commence en haut à gauche. On a western page the eye is led in from the top left-hand corner.
la marque comme signe the brand as sign Noun (f) C2 La marque comme signe promet plus que le produit. Read as a sign, a brand promises more than the product can deliver.
la pragmatique pragmatics Noun (f) C2 La pragmatique s’occupe de ce que la phrase fait. Pragmatics asks what a sentence does rather than what it says.
la communauté d’interprétation the interpretive community Noun (f) C2 La communauté d’interprétation décide de ce qui va de soi. What goes without saying is settled by the interpretive community.
la lecture préférentielle the preferred reading Noun (f) C2 L’affiche propose une lecture préférentielle, sans l’imposer. The poster steers you towards a preferred reading but leaves the door open.
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